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Lev
ruen

Marketing Lead / Project LeadMoscow
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About

From individual contributor to a lead who owns the whole product

5+ years in digital marketing and product work: from SMM and paid social to launching my own brands, an agency practice and mobile apps.

18,000

downloads of the Benzokarta app

in the first promotion cycle

#8

in the App Store charts

peak position

300,000

views on a viral Reels

1.5 months of work for a client in Miami, USA

Streetwear & Fashion

up to 500K ₽

monthly profit of my own clothing brand

I started as a freelance SMM specialist, then launched my own clothing brand, grew into a project lead at a digital agency, and today I develop two mobile apps as a co-founder.

I assemble cross-functional teams — design, editing, filming, development — and drive a project from idea to numbers. I have shipped work for both the Russian and international markets.

I like problems where the job is not just to run social accounts, but to build the whole system: positioning, funnel, content, production and analytics.

5+

years in digital

2

apps of my own

6

retained clients in the agency's best month

3

days from idea to Benzokarta's release

Cases

Four projects where the result was mine to own

Every case follows one structure: the task, my role, how the work ran, and the result in numbers.

KAIZEN and Benzokarta mobile apps
01October 2025 — now

KAIZEN and Benzokarta mobile apps

Two products I grow alongside a developer: Benzokarta (Russia) and KAIZEN (international markets). I own marketing, positioning and growth, and take part in product decisions on UX and visuals.

ProductMobileiOS / AndroidGo-to-marketASO
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A streetwear brand from a 2–3 sale drop to 500K ₽ profit per month
022021 — 2023

A streetwear brand from a 2–3 sale drop to 500K ₽ profit per month

I launched and grew my own clothing brand: product, manufacturing, promotion, sales and logistics — the whole system was built by me. Not a portfolio project, but a real business that became a working system.

BrandE-commercePaid socialCreatorsLogistics
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From idea to federal retail: promo films for a rum brand
032024 — 2025

From idea to federal retail: promo films for a rum brand

I ran the production end to end — came up with the concept, developed it, shot it and delivered the finished product. The films cleared the quality bar of federal retail and were used by the Krasnoe & Beloe and Bristol chains.

ProductionPromoFilmingEditingTeam leadership
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An international market from zero: 1,500 followers and 300,000 views in 2 months
042024 — 2025

An international market from zero: 1,500 followers and 300,000 views in 2 months

An American client with a zero account — a relocation service in Miami. Together with the team I built a content rubric, developed the shooting plan and turned the account into one of the agency's fastest-growing cases.

SMMVertical videoUSAContent strategyRubrics
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Skills

Five areas I cover myself

Not 'a bit of everything', but five zones where I own the outcome end to end. Plus the education it all started from.

  1. 01

    Entrepreneurship

    Launching products and brands from zero: from the idea and unit economics to first revenue.

    Zero-to-one launchesProduct hypothesesUnit economicsSourcing vendors
  2. 02

    Digital marketing

    SMM, content strategy and performance — wired together rather than run separately.

    Content strategyPaid socialCreator marketingASOPhotoshopCapCut
  3. 03

    Commercial skills

    Sales and negotiation — with clients, vendors and partners.

    SalesNegotiationObjection handlingAverage ticket and retention1C ERP
  4. 04

    Communication

    Assembling and running cross-functional teams, plus client and complaint handling.

    Team leadershipDesign / editing / filmingWorking with engineeringClient serviceEnglish — C1French — B2
  5. 05

    Analytics

    Decisions made on numbers: what works, what gets switched off, where the budget moves.

    Performance analyticsFunnels and customer journeyReportingA/B approach to creativesMS Office
  6. 06

    Education

    MGIMO University, Ministry of Foreign Affairs of Russia — BA with foreign languages.

    MGIMOIITSDInternational trade2022 — 2026
Experience

From freelance to co-founding products

Each role added a layer: first execution, then the team, then the whole product.

  1. My own mobile appsOctober 2025 — now

    Marketing Lead, co-founder

    KAIZEN and Benzokarta — two products built alongside a developer.

    MobileiOS / AndroidGo-to-marketASO
    • I fully own marketing, product hypotheses and positioning, and take part in UX and visual decisions.
    • KAIZEN — a hormonal health app aimed at international markets.
    • Benzokarta — built and shipped in 3 days; I ran the promotion plan that brought 18,000 downloads, 100,000+ users and 8th place in the App Store charts.
  2. Digital marketing agency2024 — 2025

    Project Lead / Marketing Lead

    Social media growth for clients, including international accounts.

    SMMProductionTeamInternational clients
    • Built customer journeys and sales funnels, and led client social media growth.
    • Assembled and ran the team: designers, editors, camera operators.
    • For a relocation service in Miami, USA, the team and I developed the rubrics and shooting plan: 1,500 followers from a zero account, best video at 300K views.
    • Ran production of promo films for a rum brand, later used by Krasnoe & Beloe and Bristol.
    • The agency's best month: 6 retained SMM clients at an average of 40–50K ₽ plus promo film production.
  3. My own streetwear brand2021 — 2023

    Founder

    A brand from scratch: product, visuals, promotion, sales and logistics.

    BrandE-commercePaid socialLogistics
    • Launched the brand from zero: garment design, sourcing fabric, print and packaging suppliers, running photo shoots.
    • Scaled promotion: paid social on VK and Instagram*, short video, creators and communities.
    • Built sales around capsule drops and a base of loyal customers; profit up to 500K ₽ per month.
    • Ran influencer collaborations, including with Marcelo Miracles.
    • Set up logistics through CDEK, cutting delivery cost and raising margin per order.
  4. Kwork and private projects2020 — 2021

    SMM specialist, freelance

    First commercial projects: running client social accounts at volume and owning the full cycle, from brief to report.

    SMMCopywritingPost designContent planningClient service
    • Copywriting, post design, content planning — before vertical video became the default: text, static visuals and manual analytics instead of algorithms.
    • Several clients in parallel: briefs, deadlines, revisions, correspondence — the first taste of client service, not just execution.
    • Sourced the work myself, on the marketplace and through contacts: service listings, price negotiation, reviews and repeat orders.
    • This is where the craft came from that the clothing brand and the agency were later built on: what actually makes a post work.
Contacts

Let's talk about your project

Open to product and marketing roles — employed or as a partner. I reply within a day.

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Open to work